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Volume and Sales Comparisons

WASHINGTON - Jan. 15, 2010 - When agents want to compare their performance to other agents and companies in their local markets, they often make comparisons to MLS data for number of units sold, listings taken, listings sold and total sales volume.

While this provides a comparison to the overall market, most agents specialize in certain niches and would be wise to break the numbers down in an ethical and fair way.

They could reduce the geographic area of the MLS numbers to cover a certain neighborhood or region, broaden the geographic area to include other neighborhoods in which they work, or concentrate on a particular price range or property type.

After scaling down the numbers, they can compare their figures in the niche to that of other agents and companies; and when presenting this information to clients and prospects, they should explain the process they used to segment the numbers.

If agents find themselves up against a huge realty firm - which generally will account for the largest sales volume and sales numbers - they would be wise to look at listings taken, listings sold, unit volume, sales volume or buyer-represented sales on a per-agent basis.

When reviewing their figures and making comparisons, agents should set improvement goals, determine which areas are most successful for them, and find a way to present the facts to clients and prospects with confidence.

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http://www.orlandofloridarealestatehomes.com/00A5EA
Posted on December 03, 2010 16:16:19 by Christopher Myers

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