Orlando Real Estate News

How To Package Your Orlando Florida Home To Sell  

After a full day of house hunting in Orlando Florida's complex real estate market, even the hardiest home buyer has difficulty remembering each home visited. A selling display featuring your property's benefits is a great way to be sure your home stands out in the home buyer's memory. We've used the following marketing strategies to successfully sell many homes. They could work for you too! 

Creativity Counts

Your home's memory points can be mounted attractively on a poster or in a looseleaf binder or photo album and displayed on your dining table or near the front door.

Home shoppers appreciate a memory-jogging take-home flyer, summarizing the display information for later study. The flyer should always include the property address, price, brief description and your real estate agent's name and phone number.

Focus On Your Home's Features

Each Central Florida home will have its own outstanding features. When we talk about a marketing strategy for your home, we will consider what to include in your display and on the flyer. Here are some worthwhile ideas: 

Capital improvements

Include project description, year completed and your investment in the home's improvements.

Upgrades or replacements

List new appliances, paint, wallpaper, attic fan -- anything you've accomplished that home buyers won't have to do after move-in.

Mention special features and benefits. For example: "Easy-care kitchen range with self-cleaning oven, sealed burners, electronic ignition, digital controls; 1992."

Energy-saving or "green" features

Cite money-saving extra insulation, high-efficiency heating/cooling system, thermal double-pane windows, etc.

Average annual utility bills

Also mention affordable property taxes. Home buyers want to know!

Floor plan

Show room arrangement and dimensions. New-home builders and renovators can often provide floor plans, or one can be drawn for your home.

Picture your home in your display and on the flyer. Architect's renderings may be available from the original builder.

Gardening highlights

Sketch the landscaping plan to show the work you've done.

Identify trees and plants, especially if you have unusual ones.

Provide photos of bushes and flowers in full bloom, if you're selling off-season.

Pre-listing home inspection report

Impress buyers with proof of your home's excellent condition. Show receipts for correcting any problems the inspector noted.

Community Information

Create a local map.  Highlight nearby schools, convenient transportation, shopping, parks, libraries, hospitals, and any other amenities or points of interest. Your kids can help color the map!

Feature excellent schools. Mention honors and awards, good student-teacher ratios, sports and athletics, drama presentations, and special programs (i.e. for learning disabilities or English as a second language).

List neighborhood association dues (if any), annual community events, Neighborhood Watch programs, and the like. If yours is a friendly, quiet neighborhood, be sure buyers know it!

Community services

Include helpful information such as days for recyclable-material and bulk trash pick-ups, availability of swimming pools, children's summer day-camps, adult education, and so on.

For more information on Orlando, it's various suburbs, countless neighborhoods, amenities and more, please contact us.  We'll be happy to not only help you find your perfect home, but make sure your purchasing in a part of town that you'll be happy with for years to come.  We look forward to being your guides!

Your Orlando Downtown Condo is not selling and you have questions why it hasn't sold.   There are many reasons that Condos do not sell in Orlando.   Let's review some of these reasons:

LOCATION

It may be more difficult to attract buyers to a Downtown Orlando Condo if the location has challenges, such as street noise, poor views, or is in an area that is perceived to be unpopular.  If your condo has location challenges, you want to be sure it is priced aggressively and is superbly staged.

Read Also: Orlando Home Staging Tips

FLOOR PLAN

Most condo buildings have a few units that have poorly thought-out floor plans, or are older condos that don't reflect today's lifestyle.  Some of the reasons why floorplans are undesirable may include:         

• Poor flow      
• Limited closet and storage space       
• Small Rooms        
• Lack of natural light         
• Unattractive views         
• No in-unit laundry facilties        
• Limited perks - gym, pool, etc.

In the past these condos sold easily, but in today's market they require that  pricing and staging are given a great deal of attention.

Read Also:  Determining What your Orlando Home is Worth 

THE CONDO IS PRICED TOO HIGH

The real estate mantra "location, location, location" has been replaced by "price, price, price". As noted above, location is important, but the location and other issues can be overcome by correctly pricing your unit.  There are negative aspects of over-pricing:

• If a condo is on the market too long it may give prospective buyers the impression that something must be wrong with the unit.
• You lose buyers that should be looking at your home, but pass on it because it doesn't fall within their target range.
• Many sellers price higher than the price they really want in the belief that they will have to reduce the price in the negotiations, but in reality this strategy often limits the pool of buyers.  Remember, that in order to negotiate, you must first have an offer.  If you price too high, there may be no offer to negotiate.

Read Also: Price Reductions are not the end of the world!

Read more »

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Getting your Orlando Home SOLD!

The goal of an open house is to sell your home.  Selling your home is a time of increased stress in your daily life, and showing your home is not always convenient.  However, it is a necessary and important tool in the selling  process.

Sellers know all the good points of their home and often feel that they should be present at an open house so they feel in control of the process.  This is not a good idea, as prospective buyers are not comfortable when the seller is present.  It limits their ability to ask pointed questions for fear of offending the owner, and they may rush through the viewing to limit contact with the seller.  In addition if the seller is present it limits the conversation between couples, they hesitate to discuss points of interest or concern.

Read Also:     Determining What your Orlando Home is Worth

With proper preparation your home will show at its best for Open House day and buyers will feel free to investigate and ask the realtor any questions they may have.  They can spend as much time as they like and speak freely, the longer they are in your home the better.

First impression count!  

Prepare your home for the showing, and leave the realtor to what they are trained to do.  Before you leave make sure that you have:

• Cleared clutter from the entire house
• Scrubbed the kitchen and bathrooms until they sparkle
• Opened curtains and turned on lights
• Make sure the house smells fresh
• Turn on some background music

Read more »

What is my home worth?

Having a team of specialists working for you is to your advantage.   We regularly discuss what is happening in the Orlando Real Estate Market and we see a lot of Orlando area properties for sale.    We understand what buyers are attracted to and what they will run from.

When you're selling property in the Orlando real estate market, your first call should be to Orlando Property Group. The traditional real estate agent, working along and trying to do everything is not as dynamic as the team system. Just as a medical group consults on a patient, a team of real estate experts work more effectively to assist you with your Real Estate needs. You can be sure that each aspect your transaction will be addressed with efficiency and knowledge.

Read Also:   Are you wondering what your Orlando Home is worth?

When questioning the worth of your home you may be surprised by the answer. Orlando areas home values can vary greatly throughout the region. When pricing your home you must realize that prospective buyers often may place a different value on certain aspects of what is of "value" than you do.

Read Also:  Orlando Home Staging Tips

Read more »

http://www.orlandofloridarealestatehomes.com/00A9BB

Searching for a Realtor?

You've deciding whether or not to sell your Orlando home.   Chances are you are interviewing several agents.  You may have even discovered our team on the Internet!   This may be your first venture into the real estate market, or it's been years since you purchased your last home, or you even be an old hand at real estate.  No matter where you fall in the picture an experienced realtor with a first-rate team can insure that your transaction is successful.

 Congratulations!  You have come to the right place on the Internet!

The internet is the place to start if you are changing your lifestyle.  This change might include starting a family or downsizing, relocating for a new job, or you just want to move to the beach.  No matter the reason, you will have lots of questions about the Real Estate Market and how to go about selling your Orlando area home.

Things are changing in the Orlando Real Estate Market!

Do you use newspapers, magazines and Open Houses?    What is the impact of the Internet on how you market your home today?   How different can it really be?  We have the Real Estate Answers you seek!  If you are selling your current home in order to make that life change, or perhaps looking at real estate as an investment we have the tools and expertise to successfully handle the selling and buying that is in your plans. 

Combine our Internet presence with our dynamic team and you have all the tools you need.

Additional Articles of Interest

Want to Sell Your Home Fast in Today's Real Estate Market? Ask Us About Home Staging!

Is your home for sale effectively priced?

If you are wanting to sell your Orlando area home in the next 6 to12 months, now is the time to begin putting your plan into place while time is still on your side. Please contact us for any real estate assistance you may need.

We're experts at putting people together with homes they love and can afford. Contact us today for information on Orlando and Seminole County real estate, Orlando & Seminole County homes for sale, Orlando & Seminole County relocation information, a free market analysis of your Orlando area or Seminole County home or statistics on homes in Orlando & Seminole County Florida or the surrounding Central Florida area, including Seminole County, Orange County, Lake County and Volusia County. We're always available to answer your questions.