Orlando Real Estate News

How To Package Your Orlando Florida Home To Sell  

After a full day of house hunting in Orlando Florida's complex real estate market, even the hardiest home buyer has difficulty remembering each home visited. A selling display featuring your property's benefits is a great way to be sure your home stands out in the home buyer's memory. We've used the following marketing strategies to successfully sell many homes. They could work for you too! 

Creativity Counts

Your home's memory points can be mounted attractively on a poster or in a looseleaf binder or photo album and displayed on your dining table or near the front door.

Home shoppers appreciate a memory-jogging take-home flyer, summarizing the display information for later study. The flyer should always include the property address, price, brief description and your real estate agent's name and phone number.

Focus On Your Home's Features

Each Central Florida home will have its own outstanding features. When we talk about a marketing strategy for your home, we will consider what to include in your display and on the flyer. Here are some worthwhile ideas: 

Capital improvements

Include project description, year completed and your investment in the home's improvements.

Upgrades or replacements

List new appliances, paint, wallpaper, attic fan -- anything you've accomplished that home buyers won't have to do after move-in.

Mention special features and benefits. For example: "Easy-care kitchen range with self-cleaning oven, sealed burners, electronic ignition, digital controls; 1992."

Energy-saving or "green" features

Cite money-saving extra insulation, high-efficiency heating/cooling system, thermal double-pane windows, etc.

Average annual utility bills

Also mention affordable property taxes. Home buyers want to know!

Floor plan

Show room arrangement and dimensions. New-home builders and renovators can often provide floor plans, or one can be drawn for your home.

Picture your home in your display and on the flyer. Architect's renderings may be available from the original builder.

Gardening highlights

Sketch the landscaping plan to show the work you've done.

Identify trees and plants, especially if you have unusual ones.

Provide photos of bushes and flowers in full bloom, if you're selling off-season.

Pre-listing home inspection report

Impress buyers with proof of your home's excellent condition. Show receipts for correcting any problems the inspector noted.

Community Information

Create a local map.  Highlight nearby schools, convenient transportation, shopping, parks, libraries, hospitals, and any other amenities or points of interest. Your kids can help color the map!

Feature excellent schools. Mention honors and awards, good student-teacher ratios, sports and athletics, drama presentations, and special programs (i.e. for learning disabilities or English as a second language).

List neighborhood association dues (if any), annual community events, Neighborhood Watch programs, and the like. If yours is a friendly, quiet neighborhood, be sure buyers know it!

Community services

Include helpful information such as days for recyclable-material and bulk trash pick-ups, availability of swimming pools, children's summer day-camps, adult education, and so on.

For more information on Orlando, it's various suburbs, countless neighborhoods, amenities and more, please contact us.  We'll be happy to not only help you find your perfect home, but make sure your purchasing in a part of town that you'll be happy with for years to come.  We look forward to being your guides!

Orlando Florida Real Estate Resource 

Orlando Florida Luxury Real Estate - Winter Park, The Landmark Condos

Think of everything you love about Park Avenue in Winter Park Florida.  Inspiring location, exquisite cuisine, relaxing amenities and oh so wonderful shopping.  With The Landmark Condos, the experience you love can be yours to own - for a lifetime.  In Orlando Florida's most sought-after destination is a luxury lifestyle reserved for a few select residents.  Each spacious, exquisitely designed luxury home offers the unrivaled advantage of world class design and understated elegance, providing effortless comfort and peace of mind.

You'll love the warmth & grandeur of this architectural masterpiece. The "Landmark" is Winter Park's prestigious condo home location, nestled between the world renowned Park Avenue shopping district & historic Lake Osceola.  This grand yet quaint building has only a handful of unique and distinctive residences.  All are appointed with the finest finishes and breathtaking open terraces overlooking the serene "Olde World" garden courtyard. This elegant location also has secured gated entrances and underground parking for your every convenience. 

The perfect location adds to The Landmark Condo's appeal, with close proximity to Park Avenue's quaint boutique shops, café dining and tranquil parks, easy access to Orlando Florida's highways, Downtown Orlando, Rollins College, the beaches, the attractions and more.  Come today and immerse yourself in this idyllic lifestyle!

Click Here For The MLS Listing Information

Virtual Tour

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Other Properties for your consideration:

• 1714 Canoe Creek Falls Drive Orlando FL 32824
• 330 Garden Oak Court Apopka FL 32703
• 530 E Central Boulevard Orlando 32801
• 709 Westcliffe Drive Winter Garden FL 34787
• 5025 Shoreway Loop Orlando FL 32819

Other Homes for your Consideration

• 20248 QUINLAN STREET ORLANDO FL 32833
• 8436 GREENBANK BOULEVARD WINDERMERE 34786
• 347 Osprey Lakes Circle Chuluota FL 32766
• 1138 COVINGTON STREET OVIEDO FL 32765
• 330 Garden Oak Court Apopka FL 32703

Your Orlando Downtown Condo is not selling and you have questions why it hasn't sold.   There are many reasons that Condos do not sell in Orlando.   Let's review some of these reasons:

LOCATION

It may be more difficult to attract buyers to a Downtown Orlando Condo if the location has challenges, such as street noise, poor views, or is in an area that is perceived to be unpopular.  If your condo has location challenges, you want to be sure it is priced aggressively and is superbly staged.

Read Also: Orlando Home Staging Tips

FLOOR PLAN

Most condo buildings have a few units that have poorly thought-out floor plans, or are older condos that don't reflect today's lifestyle.  Some of the reasons why floorplans are undesirable may include:         

• Poor flow      
• Limited closet and storage space       
• Small Rooms        
• Lack of natural light         
• Unattractive views         
• No in-unit laundry facilties        
• Limited perks - gym, pool, etc.

In the past these condos sold easily, but in today's market they require that  pricing and staging are given a great deal of attention.

Read Also:  Determining What your Orlando Home is Worth 

THE CONDO IS PRICED TOO HIGH

The real estate mantra "location, location, location" has been replaced by "price, price, price". As noted above, location is important, but the location and other issues can be overcome by correctly pricing your unit.  There are negative aspects of over-pricing:

• If a condo is on the market too long it may give prospective buyers the impression that something must be wrong with the unit.
• You lose buyers that should be looking at your home, but pass on it because it doesn't fall within their target range.
• Many sellers price higher than the price they really want in the belief that they will have to reduce the price in the negotiations, but in reality this strategy often limits the pool of buyers.  Remember, that in order to negotiate, you must first have an offer.  If you price too high, there may be no offer to negotiate.

Read Also: Price Reductions are not the end of the world!

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